Women and Investments - The road less travelled.

Thursday, March 08, 2018 Madhusudhanan R 0 Comments




This women’s day, we at ORO Wealth are celebrating by empowering women to take charge of their investments. We all know who the boss is at home. So, we took a look at myths and reasons and found why women should boss the finances too. To the men out there, this is not a joke.

Women are breaking out from their shells in so many cases. From Aisha De Sequeira heading Morgan Stanley and Archana Barghava chairing United Bank of India, there are more examples of the women disrupting the status quo. But if you ask me, I’d say it’s not enough. 

Men continue to dominate the Indian securities market while the percentage of women investors has remained at less than 25 percent. Since when has such high rates of male domination led to anything good? This domination too, is only possible because of the healthy platform women provide back at home. Women can take charge of finance. Most businesses are like households anyway. 

You see, women aren’t clueless when it comes to investing. The problem, as with most problems is a matter of perception. We have assigned roles for everything under the sky and classified them under men and women. This has to change. If a woman can nurture something as complicated as life, she can nurture money as well. Easily. They have the right of passage to their goals by way of investment.
What a man can do, a woman can too. It’s as simple as that. Women are always adept at seizing control of things and the more opportunities they are given in financial matters, the more they will grow as an investor. They can create their assets, manage their accounts and who is to say they won’t be better than their counterparts in doing that? Who’s to say their efforts might help men from unfortunate incidents?

We took a look at what happens when women invests and busted some myths along the way.

Men are better investors:

The myth that men are better investors is just that. A myth. According to fidelity investment’s new data, where they sifted through more than 8 million accounts women not only saved more than men (0.4 percent) and also their investments earn more annually (0.4 percent). A raft of studies show that women do more research, are better at matching their investments to their goals, trade less and remain calmer during market upheavals.

Women investors carry more risk:

Years and years of experience of managing the household finances, from vegetables to the rent under strict budgets have wired an ideal investor in an Indian woman’s mind. They are more disciplined than their male counterparts. This helps them fetch better returns unlike men who trade up to 45-50 percent more frequently.


Everybody faces financial decisions but most of them are taken by men. There comes a point in every woman’s life where they will solely be responsible for the business - whether from staying single, experiencing divorce or just living longer. So it’s vital that this bias is demolished and women start making more decisions, financially.

We took the liberty and listed down a couple of reasons why women should invest, and regularly.

        A level playing field – Women know money, but they often lack confidence in their abilities. Allowing them to invest creates a level playing field and is a major boost to women empowerment in the finance sector. This balance creates happier, wealthier families.

        Owning assets is empowering – Women have always remained caregivers to family and have given up multiple opportunities that might come their way for the family, which means they’ve developed a sense of what to hold on to and what to let go of. It’s also important to know that having assets in your name should not be limited to gender.

        Women live longer - Studies have shown that women live for longer than their male counterparts and don’t involve themselves in bragging. “Men on the other hand, regard their stock picks as a sport that comes with bragging rights.” said George Gagliardi, a financial planner in Massachusetts. This gets them into trouble while women sail through all this with a long term view of life.

        Being a good parent - Our predefined goals of who should bring home the bread and who should make the sandwiches have stopped us from realizing that women can invest for multiple reasons spanning from travel to kid’s education to  emergency funds. It does not matter which parent provides the financial stability, only that the marriage is stable. Marry for love, invest for financial stability.
Financial equity within a marriage leads to greater mutual respect which makes the marriage complete.

Our Advice:

We recommend to all women readers that if you don’t invest your money, start investing irrespective of how small the amount be. While your husband or father investing is a good thing, you too should get involved in the investment process. You must ask questions and keep a track of your money irrespective of how much you earn vis-à-vis your male counterpart.

Even starting a small SIP will help you get the feeling of investing so that you can see your money grow. Your confidence will grow along with it. While earning money undoubtedly makes you an independent woman, it is also important to think long-term. Irrespective of who is going to be with you in the future, it is very important to plan for yourself so as to make yourself financially independent.

This women’s day, gift yourself financial freedom and start investing. We at ORO, pledge to stand by your side and help you take the first step towards your financial independence. Should you have any questions, feel free to connect with us at connect@orowealth.com and we shall be glad to help.


Happy International Women’s day!! 



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